Second largest footwear market for Brazil, the United States will host another edition of the Fair Circuit. With the participation of 27 green-yellow brands, the Magic and Project, Atlanta Shoe Market and Magic NY shows take place in August and September and are supported by Brazilian Footwear, a program to promote exports in the sector developed by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Export and Investment Promotion Agency (ApexBrasil).

The first stop will be at Magic and Project, which take place in parallel in Las Vegas between August 7th and 9th. At the show, 13 brands supported by Brazilian Footwear participate: Beira Rio Conforto, Moleca, Molekinha, Molekinho, Vizzano, Modare Ultraconforto, BR Sport, Actvitta, Pegada, Klin, Carrano, Savelli and Cristina Sabatini New York.

Following, 16 brands supported by Brazilian Footwear will participate in the Atlanta Shoe Market, between August 12nd and 14th, in Atlanta. One of the fastest growing fairs in the United States, the Atlanta Shoe Market is promoted by the Association of Southeast American Business Representatives. Participating in the event are the brands Bottero, Pegada, Schutz, Melissa, Mini Melissa, Ipanema, Cartago, Ipanema Kids, Cartago Kids, Carrano, Quick Shoes, Usaflex, Vicenza, Savelli, Suzana Santos and Smidt.

Closing the Circuit, between September 19th and 21st, takes place Magic NY, in New York. The event will receive, supported by Brazilian Footwear, the brands Carrano, Beira Rio Conforto, Moleca, Molekinha, Molekinho, Vizzano, Modare Ultraconforto, BR Sport, Actvitta, Bottero and Schoen.

Market
Despite buying fewer Brazilian shoes in 2023, the United States is the main market for footwear on the planet. In the first half, Brazilian shipments there totaled 5.32 million pairs and US$ 111.77 million, drops of 38.5% and 55.5%, respectively, compared to the same period in 2022.


About Brazilian Footwear:
Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase the presence of the Brazilian industry and its brands in the international market through development actions, commercial promotion and image. Read more: www.brazilianfootwear.com.br | www.abicalcados.com.br/brazilianfootwear.

About ApexBrasil: 
Brazilian Trade and Investment Promotion Agency (ApexBrasil) is the Brazilian government’s trade and investment promotion agency. Regarding the investment activity, we support international investors as they analyze the opportunities to establish a plant in Brazil, start a partnership with a Brazilian company, or commit capital in Brazil through funds and companies. Our goal is to satisfy investors needs and generate results as we attract technology, innovation, new companies and generate jobs in Brazil. Learn more: https://apexbrasil.com.br/br/en.html#home.